Babe Hair
Narra
Betty Buzz
Amazon Influencer Program
Public School 9
Kenyon Review
Grist Postcards
Center for Civilians in Conflict
About Me
Babe Hair is a stylist-focused hair extension brand and one of six Beauty Industry Group (BIG) projects that 1r partnered on. This was a full design-and-build project that required a major refresh from their previous website. The old site felt dated, with design accents that leaned heavily Gen Z, while the brand’s true audience is established stylists looking for a reliable hair extension supplier and professional courses. To better align with that audience, I introduced a more elevated visual direction by pairing soft pastels with Babe’s signature bold pink and black, creating a look that feels fresh while also distinct from competitors. The redesign placed special emphasis on the product detail pages, ensuring that all variants and product information were easily accessible above the fold. Just as important was the education section, which was restructured to make it simple for stylists to navigate courses and quickly find the ones that best fit their level of experience.