PITS is a deodorant brand that educates people on the use of deodorants vs. antiperspirants. It focuses on creating a platform for healthy and natural deodorants (and eventually other hygienic products) that are desirable and easily accessible by the public. Through a witty and humorous tone of voice, PITS works to change the perception of sweating and to encourage people to be more aware of what they put on their bodies.
Parsons School of Design ‘20
BFA Communication Design