Honest Dairy is a satirical dairy brand aimed at the dairy industry and those who continue to support it. This project works to expose the contradictions within the industry, juxtaposing the positive branding with the hidden realities. It is also a commentary on marketing agencies who create desirable branding for industries built on exploitation. I am hoping that my project serves as a moment of realization for people who support or work for the dairy industry by exposing the exploitative nature of the industry through satire.

THESIS
Parsons School of Design ‘20
BFA Communication Design