Honest Dairy
Honest Dairy is a satirical dairy brand aimed at the dairy industry and those who continue to support it. This project works to expose the contradictions within the industry, juxtaposing the positive branding with the hidden realities. It is also a commentary on marketing agencies who create desirable branding for industries built on exploitation. I am hoping that my project serves as a moment of realization for people who support or work for the dairy industry by exposing the exploitative nature of the industry through satire.
THESIS
Parsons School of Design ‘20
BFA Communication Design
THESIS
Parsons School of Design ‘20
BFA Communication Design
‘PITS’ Deodorant
PITS is a deodorant brand that educates people on the use of deodorants vs. antiperspirants. It focuses on creating a platform for healthy and natural deodorants (and eventually other hygienic products) that are desirable and easily accessible by the public. Through a witty and humorous tone of voice, PITS works to change the perception of sweating and to encourage people to be more aware of what they put on their bodies.
Parsons School of Design ‘20
BFA Communication Design
Parsons School of Design ‘20
BFA Communication Design
Houston Hall Rebrand
What is the future of the traditional German Beer Hall?
Currently, Houston Hall is a traditional beer hall located in the West Village in Manhattan. Its current branding lacks modernity, color, and playfulness, which are three things a beer hall in 2020 should have. The use of gothic letters retain the feeling of tradition, while the colors and illustrations make the brand feel more upbeat and young. Houston Hall is an example of when it’s important to modernize a tradition; making it more accessible and interesting to young adults, while embracing the long history of German beer halls.
Parsons School of Design ‘20
BFA Communication Design
Currently, Houston Hall is a traditional beer hall located in the West Village in Manhattan. Its current branding lacks modernity, color, and playfulness, which are three things a beer hall in 2020 should have. The use of gothic letters retain the feeling of tradition, while the colors and illustrations make the brand feel more upbeat and young. Houston Hall is an example of when it’s important to modernize a tradition; making it more accessible and interesting to young adults, while embracing the long history of German beer halls.
Parsons School of Design ‘20
BFA Communication Design
Speakeasy, Boys!
Speakeasy, Boys! is a Speakeasy-inspired subscription service for New York City residents looking for an modern prohibition-era experience. The monthly package can have a range of items, from a beautifully designed map poster of NYC-based speakeasies, to cocktail ingredients to make your very own bathtub gin cocktail (but tastier!) The element of surprise is what pushes this cocktail subscription service even further, and aligns it with the feeling of speakeasies from the past.
Parsons School of Design ‘20
BFA Communication Design
Parsons School of Design ‘20
BFA Communication Design
ASL
Can you extract the emotion or mood from ASL hand-shapes alone, without the use of facial expressions?
Deaf and Hard of Hearing people rely on body language and facial expressions for social cues and to get extra information. Without body language, ASL becomes harder to understand and interpret. The object of this card exercise/game is to see if hearing individuals can interpret the mood or emotion of sign language when facial expressions are out of the picture (literally), by sorting the hand-shape cards under their corresponding mood categorized through the four color cards. The intent is to shine light on accessibility as well as obstacles that Deaf and Hard of Hearing people often face.
Parsons School of Design ‘20
BFA Communication Design
Deaf and Hard of Hearing people rely on body language and facial expressions for social cues and to get extra information. Without body language, ASL becomes harder to understand and interpret. The object of this card exercise/game is to see if hearing individuals can interpret the mood or emotion of sign language when facial expressions are out of the picture (literally), by sorting the hand-shape cards under their corresponding mood categorized through the four color cards. The intent is to shine light on accessibility as well as obstacles that Deaf and Hard of Hearing people often face.
Parsons School of Design ‘20
BFA Communication Design